What your ad platform shows
Meta Ads reported revenue
$45,000
Reported ROAS
4.1×
Refunds accounted for
None
Chargebacks accounted for
None
Processing fees deducted
None
What you think you made
$45k
What Reveniq shows
Stripe-confirmed revenue
$38,200
Real ROAS
2.8×
Refunds deducted
−$4,100
Chargebacks deducted
−$1,800
Processing fees deducted
−$1,300
What you actually kept
$31k